This company employees more than 360,000 employees and has produced more than 260 million vehicles over its history. My recommendation is an implementation of the virtual integration strategies that has been used by dell. Wee department of industrial and systems engineering, chung yuan. Named after its founder henry ford, the company is known for its innovative and dynamic approach to manufacturing. This case discusses the five year struggles of merging and distribution at ford. When the financial crisis began in the country,it negatively affected the economic scale of the company as. Ford motor company case report essay ford motor company case report executive summary as director of supply chain systems, i have decided to implement the new supply chain strategy of virtual integration, and model its supply chain after companies like dell. Lean supply chain and its effect on product cost and. By, group 04, section a aishwarya balasubramaneyam 14008 lokkesh kumar c 14072 mohammed rafath t p 14082 ravikiran r 14118 sachin madan honnavar 14129 yashasvi s 14183 ford americanmultinationalautomaker headquartered in dearborn, michigan founded byhenry fordand incorporated on june 16, 1903 in 19 introduced. By 1999, supplychain management at ford motor company was vastly different from the supplychain management strategy at the company a few years earlier. Marketing strategy of ford motor company ford motor company was built on superior products and that still exists today. Step 4 swot analysis of ford motor co supply chain strategy.
Ford supply chain strategy case solution, ford supply chain strategy case analysis, ford supply chain strategy case study solution, integrating the dell supply chain integration model to fullest this will require the creation of a virtually integrated supply chain based on dells model. Ford motors company supply chain strategy case solution. With uniform technologies, odcs are able to monitor shipments, realtime environment. Ford motor co supply chain strategy, portuguese version. Ford motor company supply chain strategy case report executive summary as director of supply chain systems, i have decided to implement portions of the new supply chain strategy of virtual integration and strategies from companies like dell. The way ford ventured into the foreign market by acquiring local manufacturers was a strategic decision that did not only enabled ford to merge with different technologies, but. Case study ford motor company ford motor company, one of the worlds largest automotive manufacturers, has worked with penske on several six sigma initiatives. This allows ford to see overall supply chain costs. Recently, the ford motor company launched the first north american supply park. Ford motor co supply chain strategy case analysis, ford motor co supply chain strategy case study solution, ford motor co supply chain strategy xls file, ford motor co supply chain strategy excel file, subjects covered information technology logistics suppliers supply chain management by robert d. Public domain ford motor companys success in maintaining its position as the fifth largest automobile manufacturer in the world is partly based on its ability to address the concerns raised in this swot analysis. Sep 27, 2018 ford motor company, toyota, and honda have adopted quite aggressive competitive tactics. Strategic analysis of ford motor company and tata motors. Ford motor company supply chain strategy submitted by.
Ford motor company supply chain strategy case study 3204. Ford studied the supply chain processes of dell and is considering the use of technology for virtual integration of the supply chain to benefit from the cost savings it. Ford motor co supply chain strategy case solution and analysis. Once you finished the case analysis, time line of the events and other critical details. Ist case 2 ford motor company supply chain strategy by group. Ford s hallmark of achievement proved to be a key competence for the motor company as the low cost of the model t attracted a broader, new range of prospective carowners. Ford motor company supply chain strategy case solution. Ford supply chain case study epa center for corporate climate. Ford motors company supply chain strategy case solution, ford motors company supply chain strategy case analysis, ford motors company supply chain strategy case study solution, supplier model the current supplier model followed at ford motors is quite complex and difficult to understand. Legal hassles can be very costly and can even result in fines worth billions which was proved in the case of vw. Supply chain strategy case study solution, ford supply chain strategy background there are several operations that are accounted for in fords current strategy that needs to be evaluated in order to. Although there are several key differences between the companies, dells direct business approach can be applied to every facet of ford s operation. Founded in 1937, toyota motor corporation is a japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in japan, north america, europe, and asia.
Ford motor company supply chain strategy ford motor company. The increased competition by the japanese auto manufacturers and their mastering of supply chain processes has lead to the decline in the sales of the ford motors vehicles. Ford motor company supply chain strategy case report as director of supply chain systems, i have decided to implement portions of the new supply chain strategy of virtual integration and strategies from companies like dell. Also, ford continues to improve its capacity by developing new facilities for its production network and supply chain. Executive summary issue identification and root case analysis. Ford motor company case report executive summary ford motor company has a long history, starting in michigan in 1903. Supply chain strategy case study response executive summary as director of supply chain systems and decision maker on if we should proceed with the virtual integration. Supply chain strategy group 7, section b name pgdm no anand s 14016 nikita lalwani 14089 rohit shettar 14124 rony francis 14126 tony sebastian 14171 submitted to. There is also a short comparison between ford and it closest competitor in the united states, general motors. Supply chain strategy excel file, subjects covered information technology logistics suppliers supply chain management by robert d. They have focused on designing and manufacturing and have been very successful, however with increasing competition, global markets and overcapacity the company needs to look at ways to improve profitability.
Focus on the following zero down on the central problem and two to five related problems in the case study. Ford motor company supply chain strategy case report essay cram. Nasser please find attached the report as requested yours truly, teri takai ford motor company. Since the ford motor company s incorporation by henry ford in 1903, its strategic focus has remained on automobile design and manufacturing. By, group 04, section a aishwarya balasubramaneyam 14008 lokkesh kumar c 14072 mohammed rafath t p 14082 ravikiran r 14118 sachin madan honnavar 14129 yashasvi s 14183. This case study documents the innovative supply chain engagement approach used by ford motor company, an auto manufacturer with. Case study ford motor company supply chain strategy. Ford motor company supply chain strategy essay example. The vehicles would be then manufactured and suppliers would provide the parts required to meet the specific customer orders.
Ford motor company has awarded a new contract to dhl. Under the leadership of alan mulally, ford underwent a major change and since then, there has been no looking back for the automotive giant. At the same time, acknowledged harley, it needs to do a better job of capacity planning and forecasting. Supply chain strategy analysis company background based in dearborn michigan 2 nd largest industrial corporation in the world automobile manufacturer with financial services subsidiaries revenues of 144 billion 370 thousand employees operations in 200 countries more than 260 million vehicles since 1903 key issues complicated process wide supplier network low tiered. Ford motor company operations management, 10 decisions. Aug 10, 2015 penske logistics and ford motor company s european supply chain case study hd duration.
Once reports were finalized, an environmental liability assessment was produced for each material environmental issue discovered during the due diligence as well as the. The case centre is a notforprofit company limited by guarantee, registered in england no 1129396 and entered in the register. Ford motor company case study mars 4, 2020 mourad elgorma aucun commentaire ip, ccna, cisco, router, switch, tcp. Ford motor company ford motor company supply chain strategy. Ford motor company supply chain strategy case report essay. Ford to rid its distribution network of costly, ineffective carriers. Mar 15, 2015 ford motor company hbr case analysis 1. There are several operations that are accounted for in ford s current strategy that needs to be evaluated in order to lay groundwork.
The ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant. The reduction in costs throughout the operation chain and the compression of time within the supply chain make it possible to gain competitive advantages in 1 price, 2 product innovation, and. The desired level of due diligence was agreed with both ford and vcc from the outset and all project related correspondence was transmitted via ford s virtual data room. Strategic transformation of ford motor company a project submitted in partial fulfillment of the requirements for the degree of master of science natural resources and environment at the university of michigan december, 2006 tom gladwin, advisor john gearen sarah hines david hobstetter sathyanarayanan jayagopi nikolaos meissner josh nothwang. Executive summary as director of supply chain systems, i have decided to implement the new supply chain strategy of virtual integration, and model its supply chain after companies like dell. Ford motor co supply chain strategy case study analysis. Ford motor company swot analysis panmore institute. Ford motor company supply chain strategy ford motor. Supply chain strategy case analysis issue identification ford has a need come up with a solution to the below issues to try to determine which information technology strategy will work best for their supplier interaction as well as with their current engineering designs and projects. Ford motor co supply chain strategy case solution, ford motor co supply chain strategy case analysis, ford motor co supply chain strategy case study solution, ford supply chain strategy background there are several operations that are accounted for in ford s current strategy that needs to be evaluated in order to. Do the swot analysis of the ford motor co supply chain strategy. Analysis of toyota motor corporation harvard university.
March 22, 2020 september 12, 2018 by abhijeet pratap. Ford motor company hbr case analysis linkedin slideshare. Case 2 3 ford motor company supply chain strategy youtube. Evaluate each detail in the case study in light of the hbr case study analysis core ideas. This report covers the performance of ford motor company over the past 10 years and analyzes the results of its one ford business plan. Recently, tesla has faced with a significant increase in the cost of lithium, a material used in the energy storage product. It ahs played a major role in its european supply chain. Environmental and root cause analysis ford s supply chain is based on vertical integration and outsourcing strategy, this has created a complex supply chain, increasing inventory and otd order to delivery times. The ford motor company is one of americas, and the worlds, largest and most successful automakers. Ford motor company supply chain strategy 3198 words. The ford motor companys supply chain management term paper. Ist case 2 ford motor company supply chain strategy by group 5 duration. Henry ford, is one of the largest vehicle markers in the world today. Describes ford s examination of its supply chain to evaluate whether the company should virtually integrate on the dell computers model.
Since the ford motor companys incorporation by henry ford in 1903, its strategic focus has remained on automobile design and manufacturing. Ford motors too underwent a similar cultural overhaul years ago which was able to lift the company out of stagnancy and bring it back to a leadership position in the automotive industry. The objective of this case analysis is to determine whether to recommend the implementation of the vertical integration concept at ford motor company. Executive summary the ford motor company is a well established, international automotive design and production company that is shifting the company mission to have an emphasis on shareholder value and customer responsiveness. Supply chain strategy case study solution, ford motor co. Analysis of toyota motor corporation by thembani nkomo 1. The cause of the change was the implementation of innovations in the management of the supply chain at ford motor company that began. In the face of increasing international competition, ford has recognized several facets of operations that can be better executed in order to attain the outlined. Supply chain strategy case focuses on the viability of implementing a supply chain strategy following dells model. Fords environmental supply chain engagement strategy focuses on suppliers with the. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Case 2 3 ford motor company supply chain strategy duration.
Fords interaction with suppliers communication is an important part of any successful business and ford is working toward opening itself to its suppliers for better interaction with another north american breakthrough in supply chain strategy. Supply chain strategy analysis from hbs case the ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates. A, ford motor company, general motors, hyundai motor group, suzuki motor corporation, volkswagen and honda motor co. Ford motor company supply chain strategy background in 19, henry ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Furthermore, logistics costs now enter the supply chain immediately. When the financial crisis began in the country,it negatively affected the economic scale of the company as well as it affected the market performance of the companies. They have an exceptional line of cars and trucks, which ranges from the modelt to todays ford focus and fseries, the best selling car and truck in the world. Supply chain strategy 21102 finding the best fit the ford motor company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates. Essay on ford motor company supply chain strategy case.
Ford motor company supply chain strategy case report. The main question this report answers is whether fords resent actions match the supply chain strategy of the new plan. Ford motor company case study executive summary the ford motor company has been a progressive leader throughout the history of the company. Ford motor company supply chain strategy case solution and. Henry ford pioneered and employed such manufacturing concepts as standardization, assembly lines, which came to be known as.
Ford intends to rely on a flexible supply chain and manufacturing strategy to stay healthy. Michael e porter developed the diamond model to analyze the competitive advantages of nations to analyze how some countries gain competitive advantages in certain industrial sectors by developing their respective indigenous industries. Ford motor company ford motor company supply chain. The ford motor companys supply chain management landon orchard 292 windermere court west, london, ontario, canada 5196617006 landon orchard is currently an undergraduate business management major at ashland university, ashland, ohio north central ohio apics chapter fulltime undergraduate student the ford motor companys supply chain. Ford often compared its supply chain process to that of dells, in an attempt to close the gaps in its own process and reach the level of success dell has reached.
Insight from industry lean supply chain and its effect on product cost and quality. Business process reengineering general motors corporation general motors is one of three leading automotive manufacturing companies in the united states. By 1999, supply chain management at ford motor company was vastly different from the supply chain management strategy at the company a few years earlier. Ford supply chain strategy case study is an indepth analysis report based on the inside and outside factors affecting the organization. With the emphasis and emergence of small, premium cars, ford should continue to innovate and upgrade. Ford supply chain strategy case solution and analysis, hbr. Supply chain strategy introduction ford motors had been enjoying a leading market share in the united states and overseas. Supply chain strategy case analysis drive the dealerships to understand and possibly forecast for base model requirements. Ford supply chain strategy case study garvit jalan. Gm is now piloting a build to order system for its brazilian celta model.
Ford motor co supply chain strategy case solution and. Aug 08, 2016 ist case 2 ford motor company supply chain strategy by group 5. The main question this report answers is whether ford s resent actions match the supply chain strategy of the new plan. As its lead logistics provider llp, penskes quality team of associates are trained in six sigma practices and work closely with ford to streamline operations and create and maintain a more centralized logistics network. Ford motor companys swot analysis highlights the need for innovation and expansion to grow the business.
Supply chain strategy case analysis, ford motor co. Lower costs for all members of the supply chain more efficient business practices. Ford motor companys aim in this strategic decision area of operations management is to ensure strategic benefits of its facility locations. Executive analysis of the global operations of ford motor. Supply chain strategy case ford motor company, incorporated in 190 by mr. Step 3 ford motor co supply chain strategy, portuguese version case study analysis. This allows ford to see overall supply chain costs and per plant allocations at any given point in time. Supply chain strategy case study solution, ford supply chain strategy. Ford motor company supply chain strategy essay ford. Ford motor co supply chain strategy case study help case.